High-Ticket Sales Call
Framework
Your complete question-based selling playbook. Follow each phase in order. Use the deep-dive questions when the prospect reveals their pain category. Handle objections with the scripts at the bottom.
Call Flow
Phase 1 of 6
Set the agenda, establish authority, and get a micro-commitment that a decision will be made today.
The Transition
"Alright [Name], I want to be respectful of your time today. Are you ready to dive in?"
The Upfront Contract
"I appreciate you taking the time today. Naturally, you'll have questions about how the program works, and obviously, I'll have questions to understand your specific health challenges. Typically, by the end of our 45 minutes together, we should both have enough information to decide if this is a perfect fit. My goal today is to get to a clear 'Yes' or a clear 'No.' If you feel this isn't for you, I want you to feel completely comfortable telling me no. Is it fair to say that by the end of this call, we can come to a definitive yes or no on moving forward?"
Wait for confirmation
Wait for them to say "Yes" or "That's fair." Do not proceed until you get verbal agreement.
Pain Deep Dives
Use during Phase 3 based on what the prospect reveals
Objection Handling
Use during Phase 6 when the prospect pushes back
Sales Call SOP & Deep Dive Guide — Internal Use Only